Articles Influencer Tips

How Influencers Can Earn Money With Virtual Events

If you’ve built a large audience for your blog or other social channels, you’re probably always thinking of new ways you can use that reach to earn a living. One of the interesting new opportunities thrown up by 2020’s lockdown is online events, and now it’s easier than ever to make money with them.

Physical events can be expensive and logistically difficult to organise, and since the pandemic began it’s all but impossible to convince people to attend them. The professional events industry has pivoted to online, and as a result of this more people are comfortable with the idea of attending, and possibly even paying for, virtual events.

So there’s a growing market, but how do you do it? That’s the easy part, thanks to a new feature offered by the video-conferencing platform, Zoom, which most of us have become familiar with during lockdown. OnZoom makes it simple to run a paid virtual event for up to 1,000 attendees, whether it’s a single session or a larger series of events, and it also includes payment processing options including PayPal and major credit cards.

This opens up all kinds of possibilities for influencers:

  • A food-blogger could run a live cooking class.
  • A lifestyle influencer could organise an exclusive live Q&A session, maybe even in partnership with others to drive a larger audience.
  • A tech YouTubers could do a live unboxing of a much-anticipated new release,
  • A beauty or fashion influencer could offer virtual 1-1 styling sessions.

The possibilities are endless, it all depends on the topic you specialise in and the kind of audience you have, but you can get an idea of what people are already offering on Zoom’s event directory. You’ll need to experiment with different event formats and pricing levels to see what works for you and what your audience is comfortable paying, but there’s a lot of opportunity here.

The barriers to entry are relatively low too. You’ll need a paid Zoom subscription to use this feature – plans start at £119 a year, but if you can get just 25 people to attend an event for £5 each, you’re already ahead.

Other than that, you really only need a phone or laptop with a good camera and a solid internet connection, which most people already have. Of course, the more professional you make your events look the more success you’ll have, and that means good lighting, a professional quality mic, and a nice-looking space to present from.

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Turn WordPress Posts Into Twitter Threads

Bloggers who use WordPress (which is pretty much all bloggers) can now easily turn their blog posts into Twitter threads at the click of a button thanks to a new feature in the popular JetPack plugin.

An announcement on the WordPress blog explains in detail how you can set this up, but it’s a fairly straight forward process. The question is, why would you want to do this?

It’s an easy way of increasing your reach and engagement, by pushing the same content out across multiple platforms – there’s a good chance that people will read a Twitter thread who might not otherwise have bothered visiting your blog to read the post. Good content is more likely to get shared around on Twitter when people can read it right there in the app, rather than having to follow a link, so it’s easy to see how this can help you get in front of more eyeballs.

On the other hand, Twitter wasn’t really created for long-form content, so we don’t recommend abusing this tool for every single post you write, otherwise your timeline will become a mess of endless Twitter threads and you’re likely to lose followers. So use with caution.