Bloggers who use WordPress (which is pretty much all bloggers) can now easily turn their blog posts into Twitter threads at the click of a button thanks to a new feature in the popular JetPack plugin.
An announcement on the WordPress blog explains in detail how you can set this up, but it’s a fairly straight forward process. The question is, why would you want to do this?
It’s an easy way of increasing your reach and engagement, by pushing the same content out across multiple platforms – there’s a good chance that people will read a Twitter thread who might not otherwise have bothered visiting your blog to read the post. Good content is more likely to get shared around on Twitter when people can read it right there in the app, rather than having to follow a link, so it’s easy to see how this can help you get in front of more eyeballs.
On the other hand, Twitter wasn’t really created for long-form content, so we don’t recommend abusing this tool for every single post you write, otherwise your timeline will become a mess of endless Twitter threads and you’re likely to lose followers. So use with caution.