Teens ditching on Instagram for TikTok and Snapchat

Instagram might still be the number one platform for social media influencers to build their profiles, but that could be changing according to the latest research on teenagers’ preferences.

A respected twice-yearly survey of 10,000 American teenagers’ opinions, Piper Sandler’s ‘Taking Stock With Teens’ report, found in its latest release that both Snapchat and TikTok are now more popular with teens that Instagram.

Source: Piper Sandler – check out the full infographic here.

It’s probably way too early to read much into this, as in terms of sheer size of audience Instagram is still very much ahead with over a billion active users, compared to 800million for TikTok and 238million for Snapchat.

Influencers would be crazy to consider abandoning Instagram as an audience building platform, but at the same time TikTok is certainly gaining ground. Insta isn’t going away any time soon, but let’s not forget that Facebook was once the cool kid on the block, and now it’s just where your grandad posts racist memes.

Nothing is forever in social media.